Archive for the ‘Marketing in a Recession’ Category

5 Takeaways from AMA Toronto Roundtable

Tons of nodding,  great audience interaction and a lot of topics that begged for further discussion. That would be my one sentence description of today’s AMA Roundtable “Marketing in a Recessionary Economy – What does it take to win”.
Here are the points that I found most interesting:

Organizations aren’t yet prepared to bet the recession has subsided by increasing budgets for 2010 marketing [...]

Thursday, May 28th, 2009 at 11:52 | 5 comments
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