Good social media doesn’t need marketing
I was at CaseCamp yesterday. When I registered, I was expecting a typical social media conference. It was billed as an ‘unconference’ but when there are 12+ speakers and 400+ people, it can’t help but be a conference!
What I didn’t expect was that the social media success stories weren’t marketing success stories. In fact, most of the success stories (Know your meme, @sockington, College Humor) are about people doing what they like to do online and about others finding it amusing.
Hey, I’ve read the social media best practise guides that say it’s about the conversation and it’s about engagement but I always thought that marketing should own it. What I learned yesterday is that the conversation and the engagement is what happens when marketing isn’t involved (gasp).
